Alameda Music Project enters sophomore semester;
The String Arcade goes on sale to celebrate.


All proceeds from the string quartet album of classic video game scores go directly to Alameda Music Project, a Bay Area afterschool musical education program for underserved children.

Alameda, Calif., September 18, 2014 – The Alameda Music Project, an afterschool program offering choir and instrument instruction to those who couldn’t otherwise afford it, kicks off its second semester of tuition-free musical education, this September. To celebrate, the benefit video game music album, The String Arcade, is on sale for $5 (digital download) for two weeks only, with 100% of proceeds continuing to go directly to help fund the Alameda Music Project.

After a successful Kickstarter campaign, The String Arcade saw strong sales, boosted further by inclusion in a recent Humble Bundle. The proceeds have helped Alameda Music Program expand in its second semester, growing beyond the initial choir program to include string and percussion ensemble classes.

The String Arcade composer/producer, Dren McDonald, hopes that further album sales and submission for consideration for a Grammy nomination will increase exposure and help the Alameda Music Program reach more children with the transformative power of music. Executive Director of Alameda Music Project, Lorrie Murray, says the program helps children understand that their voice, and how they use it, matters. Through learning an instrument or singing in a choir, the children build language development and executive skills while bolstering their self-esteem and ability to overcome challenges and obstacles. It’s these skills that Murray believes will enable the students to take control of their lives and move away from the self-destructive path others have chosen for them.
   
The album is available for digital download on Bandcamp, and Loudr and the CD—with two exclusive bonus tracks—is available on Bandcamp and CD Baby.

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About The String Arcade
Classic and contemporary video game scores serve as the inspiration for the Bay Area–based string quartet, the String Arcade Players. On their debut album, they perform renditions of familiar game themes—from Galaga and The Legend of Zelda to Minecraft and Plants vs. Zombies—creatively merging classical music and modern gaming into new musical territory that touches on tangos, klezmer romps, and minimalist figures. Composer Dren McDonald says that early response to the Kickstarter-backed album has been, “overwhelmingly positive, surprising us in the wide reach of its appeal, from kids and gamers to serious chamber and symphony patrons.” For more information, visit www.TheStringArcade.com.

About Alameda Music Project
The El Sistema–inspired musical education program for underserved children launched its inaugural semester in January at Alameda’s Maya Lin School with close to fifty students. The youth ensemble chorus teaches teamwork, discipline, and responsibility through the guise of creating, rehearsing, and performing a public concert. For more information, visit www.AlamedaMusicProject.org.

 

A digital download of the album can be found here.

For media information, review copies, or interview requests, please contact:

Dren McDonald                                       Lorrie Murray
Producer/composer                               Executive Director
The String Arcade                                   Alameda Music Project
strings at thestringarcade dot com     lorrie at alamedamusicproject dot org



“These classical video game arrangements are no gimmick!” – Listen Magazine

“This isn’t an exercise in nostalgia or recognition, but a journey into new territory.” – PopMatters

“A new album of ‘Gebrauchsmusik’ for the digital age.”
Stephen Smoliar, Classical Music Examiner

“...An unforgettable tug on our 8- and 16-bit controllers by the iconic melodies of Link and Sonic. If that’s not art, then I don’t know what is.” – Chico News and Review

“It begs to be listened to from beginning to end over and over.”
All Games Review
 

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